This is how it looks.
It takes longer to receive an order online than it should. You may also find that some items have been lost from your package. You are frustrated and take to Facebook to complain.
Despite repeated prodding, the radio is silent at the other end.
It didn’t feel like a good experience, did it? It makes you wonder if this business doesn’t care about your feelings. You trusted it to provide a great experience, but it destroyed that trust. You do what every frustrated person would: you vow to never order from this business again, and you hit the “unlike” button.
Social media strategists can learn a lot from this. Negative comments and likes can cause a social media marketing strategy to falter.
Social media is a limited opportunity for business owners to make a positive impression. Taking advantage of these opportunities can make or break your business.
These stats are the proof:
* 71% of social media users who had a positive experience with a brand on social media are more likely to recommend it. Ambassador
* A study by Havas Media found that only 20% of social media posts generate an emotional response.
* 42% expect Twitter businesses to respond within an hour. Ambassador
The best way to improve your social marketing strategy is to find out why it fails in the first place. These are some common mistakes you may have missed:
1: Negative feedback
You wouldn’t expect a salesperson to be defensive if you have a complaint, or careless about your concerns.
Hence, why not your social media followers?
Remember that anyone who posts something negative about your character on social media can see it. They will be just as curious to see your response.
This is a very difficult situation for businesses. It is possible to avoid it. Here’s how to avoid it:
* Get someone who is competent to drive. Social media experts and professionals with experience in social media will be objective about the negatives and not get distracted by them.
They know, for example, that not responding to comments such as “Your service is a joke!” can be frustrating. It doesn’t help anyone to say “I want my money back!” However, a well-written reply can help both your reputation as well as appease rising tempers.
Your response should read, “We are sorry you had a poor experience.” Please tell us what happened to make amends. You will be more likely to help frustrated customers.
* Be aware of mentions using online tools. It is easy to forget something you don’t see every day. Social media comments are not the same. It is impossible to track all of them. You won’t get them all inboxed to you, and it is unlikely that your followers will tag you.
Google Alerts allows you to keep track of comments and notify you when someone uses your keywords in their social media fields.
2: Using social media management software to schedule the same posts across all platforms
Social media management tools enable marketers to publish the same content on multiple social media platforms simultaneously. It is used by many businesses to schedule posts. It has also worked well for them, allowing them to spend more time on other tasks.
These tools are often used to schedule the same posts across multiple platforms. This is a lazy tactic that shows you don’t care about how your content is received.
Remember that what works on Facebook and Twitter may not work on LinkedIn. Each social media platform was designed with specific audiences in mind. For example, a 140-character tweet won’t be accepted by LinkedIn users who expect longer posts.
Schedule optimized posts
Improve your social media strategy to make the most out of social sharing tools. Learn about each platform’s unique capabilities. If you have to limit yourself to only two or three platforms, that’s fine. Google+ is more likely to be successful if your posts are rich in imagery.
HubSpot and Hootsuite are two social media management tools you can use to automate posts, and see which channels are driving engagement. These platforms offer free online training courses in social marketing that will help you optimize your posts for various social media channels.
3: Skipping on social sharing buttons
Businesses often reserve the best content for their sites. For example, informative blogs can establish business owners as experts in their field.
Visitors are also able to stay on these websites longer. Maybe they want to browse the other offerings?
It is possible to feature content that people love, but visitors won’t be able to share it.
This will make it easy for you.
* Social sharing on mobile: Statistics have shown that more than 15% of tweet mentions come from embedded tweet buttons on your website. This shows that mobile users share a lot.
* Tools for creating social share buttons WordPress: Online tools can be used to create custom social share buttons that are tailored for different audiences.
A good rule of thumb when choosing the right plugins is to choose those that give you more control over the types of social sharing buttons you can make for different platforms.
To increase engagement with mobile audiences, you can tell developers to install WordPress plugin tools such as Simple Share Buttons Adder. This will allow them to create custom share buttons for their web or mobile audience and then add them to your social media posts. Addthis is another plugin tool.
* Create a social budget. If you do anything, it is worth doing well. Simple Share Button Adder is free to download and you can use it. If you want your share buttons to shine, however, it is a good idea to set aside a budget and use that money to buy their premium or pro packages. These packages offer more customization options, and are available for as low as $10 to $100.
* Choose shareable content carefully: To take full advantage of social media, you must make sure that your content is something people want to share. Images rich posts are more popular than text-based content.
To illustrate, consider infographics. Research shows that infographics are more popular than any other content on social media.
Wrapping up
You can use tools to monitor negative comments and seek professional assistance. Don’t be lazy and abandon the auto-posting strategy. To increase your reach, pay attention to what content you post and how followers share it on social media.
